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Changing distributors is a messy business, filled with hurt feelings, business disruption, and legal implications. The good news is that […]
Selling more to Bermuda and Bahamas versus Brazil ? More business in Hong Kong than China ? Join the club. […]
What are the major reasons that export initiatives fail? The chief reason is that manufacturers obtain a case of “international […]
Many exporters spend 80% of their interaction with their “brand manager ” at a distributor. Contacts with the CEO or […]
Exporters love the thrill of creating plans to conquer new markets. The reality is that our annual sales quota is […]
A natural goal is to achieve “Preferred Supplier Status” with retailers and your distributors. Satisfied trading partners generate superior results. […]
Distributor Specialization: View the “comments” field of each distributor listing for clues on Distributor category specialization and brands represented. Web […]
Every exporter has countries where their brand performance lags far behind expectations and market potential. This appears as a serious […]
Slotting allowances, listing fees or as the Irish say “Hello “ money are all real estate rental fees charged in […]
Pricing is a critical element of our marketing strategy. The “calculation” defines all pricing inputs from a designated port to […]
