Is your export development strategy the
“right fit” based upon your company’s
current aspirations and investments? As we assess our
international footprint, so much was created
in the last century before listing fees, digital
marketing, and e-commerce. Many distributor
relationships were established long ago, based
upon a short meeting at a trade show or a
referral from a forgotten colleague. Too many
export plans are “copy-paste” from what
worked last year! Read Right Fit