Many international managers wear their export coverage map
as a badge of honor. At major trade shows, polished exhibitors
open their pitch with “we are the leading xyz brand in Spain,
exporting to 30 countries.” This may impress some distributors,
as it reflects that the company has experience with processing
cross-border orders. However, the influential data point is the
producer’s track record of creating meaningful market share in
any country Read Measure Market Share Not Markets Sold