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Finance & Logistics- Money Matters Handbook

Money Matters Finance & Logistics Tips

"Turnover is Vanity,Profit is Sanity,but Cash Flow is Reality". The purpose of an export program is to deliver incremental, profitable sales for our companies. Too many times, this fundamental fact is blurred in pursuit of sticking more pins in our export coverage map. Our activities focus on the glamorous aspects of export: new country entry,distributor selection, and marketing plans. However, the real work is in the details. This involves creating a realistic price calculation and financing marketing investment. Many under estimate the complexity of effectively managing a global supply chain.2016 Currency fluctuations reminded us of the need not to just sell more, but to sell more profitably !The Goal of our Finance and Logistics Guide is to share practical insights on these critical "Money Matters" functions of managing an export business. 

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